A SHAPE AS A TRADEMARK. IS IT POSSIBLE?
The field of Intellectual Property is continuously evolving and developing. An important decision was made fairly recently in the wake of a case involving the design of an unusual object called the 'Gömböc', which is a mathematical self-aligning object.
The issue was whether or not the Gömböc is a distinctive shape. The answer to that question is yes, but can this shape also be registered as a trademark? Is this object not purchased solely because of its shape? And does registration as a shape mark stand in the way of other forms of protection based on Intellectual Property?
The answers to these interesting questions have been compiled in a strikingly designed folder that takes you through this real-life case step by step.
If you use design to distinguish products and services and would like to know whether you can register a shape as a trademark, please fill in the form to receive this case study by e-mail free of charge and without obligation.